France and NBA Will Launch Extensive Campaigns to Promote Basketball in Africa and France

Last week in a press briefing, Adam Silver of the NBA and French President Emmanuel Macron announced a number of initiative programs to uplift the game of basketball in Africa as well as in France. The 4-point initiative also outlined future developments of basketball in these football-obsessed countries to further promote the game at every level. The French government has already started sketching up a comprehensive plan with the senior executives of the NBA to chalk out the campaign goals. The likely cooperation between the NBA and the French Basketball Federation (FFBB) will be announced officially in the 2024 Summer ...